The Real Estate Ready™ Webinar Workshop Series
"Pricing Is a Professional Skill, Not a Guess"
Wednesday; October 21, 2026
10am-10:30am AKT
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What You’ll Gain From This Webinar:
Property Valuation: Understand the key factors that influence value so your listings sell.
Valuation Approaches: Apply the Sales Comparison, Cost, and Income Approaches so you price the property appropriately.
Competitive Market Analysis: Develop a well-supported CMA whether working for the buyer or the seller.
Comparable Selection: Identify and evaluate appropriate comparable properties.
Property Adjustments: Account for important differences between properties.
Market Conditions: Evaluate inventory, trends, competition, and pricing in fine tuning the market value.
Pricing Strategy: Develop and support a realistic pricing recommendation.
Listen: Why the Real Estate Ready™ Webinar Series
Matters to Your Career.
Webinar 4 Replay:
The Contract Is the Transaction
(For a Limited Time)
Complete Webinar Workshop Series
Dates TBA
Attend one or attend all.
Registered participants get the full replay for a limited time
More Ways to Be Real Estate Ready™
The RER™ Webinar Workshop Series
The RER™ Webinar Series gives Alaska real estate licensees practical, real-world training designed to sharpen professional skills, strengthen decision-making, and reduce risk.
Register for any webinar and receive:
- Access to the live webinar
- Live Q&A with Jerry Royse
- Replay for a limited time
- Bonus whitepaper
- Priority access to all of the Webinar Workshops
Attend live whenever you can. You’ll get more than the presentation—you’ll have the opportunity to ask Jerry questions and learn from the questions and experiences of other Alaska licensees.
Strengthen Your Skills.
Protect Your Practice. Grow Your Business.
The 16-part Real Estate Ready™ Professional Development Webinar Workshop Series goes beyond basic licensing knowledge to focus on the practical skills, judgment, and professional habits that matter in real-world practice.
Through the series, you’ll learn how to:
- Recognize risks earlier and prevent small issues from becoming costly problems.
- Strengthen your skills in contracts, negotiation, pricing, documentation, client counseling, financing, and transaction management.
- Make better professional decisions and avoid the common blind spots that can develop with experience.
- Communicate more effectively with clients and help them make informed decisions.
- Manage transactions proactively rather than simply reacting when problems arise.
- Reduce risk while providing a higher level of professional service.
- Turn stronger skills and better client experiences into repeat business and referrals.
The goal is simple: help you become more ready to represent, perform, protect, and grow.
Complete Webinar Workshop Series
For unlimited replays of the entire 16 Webinar Workshops register for the Real Estate Ready™ and Continuing Education Program
WEBINAR 1 — Licensed Isn't the Same as Ready
This webinar explores the gap between being legally qualified to practice and being deliberately prepared to handle the complex, interconnected realities of actual real-world transactions.
WEBINAR 2 — Risk Doesn't Always Announce Itself
This session focuses on developing a professional "risk radar" to recognize and address ordinary, seemingly routine transaction details before they turn into costly legal problems.
WEBINAR 3 — What 35+ Alaska Real Estate Lawsuits Can Teach Us
An examination of common risk patterns and mistakes compiled from expert-witness case files, allowing licensees to learn critical practice lessons without paying the expensive "tuition" of personal experience.
WEBINAR 4 — The Contract Is the Transaction
This webinar covers the precision required to manage contract contingencies, timelines, and post-acceptance changes to ensure written documents clearly reflect client intentions.
WEBINAR 5 — Pricing Is a Professional Skill, Not a Guess
A deep dive into moving beyond automated computer estimates to interpret market data, analyze comparables, and master the difficult conversations required to counsel unrealistic sellers.
WEBINAR 6 — Negotiation: Stop Trying to Win
This presentation focuses on shifting from adversarial position-based arguing to motivation-based negotiation and client counseling to create more durable transaction outcomes.
WEBINAR 7 — Documentation: If It Isn't Written Down…
This session outlines the professional discipline of creating timely, factual, and clear transaction records to eliminate memory-based disputes and improve overall client service.
WEBINAR 8 — Disclosure: What Do You Know, and Who Needs to Know It?
A practical look at recognizing the limit of your own professional expertise and understanding disclosure responsibilities versus confidentiality rules.
WEBINAR 9 — Professional Responsibility When Nobody Is Watching
This webinar examines building a sustainable professional reputation by treating basic regulatory compliance as the floor, rather than the ceiling, of your practice.
WEBINAR 10 — Property Management: Where Risk and Opportunity Meet
An exploration of the unique operational, legal, and relationship complexities of the ownership and leasing side of the real estate transaction.
WEBINAR 11 — Financing: How Deals Actually Get Done
This session helps licensees understand loan programs, closing costs, and the critical difference between prequalification and preapproval to better guide their clients and protect transactions.
WEBINAR 12 — Closing Starts Before the Closing Table
A guide to shifting from reactive to proactive transaction management to anticipate and resolve potential closing hurdles weeks in advance.
WEBINAR 13 — The Client Counseling Skill Nobody Teaches
This webinar focuses on the art of helping clients think through major decisions, analyze alternatives, and identify true motivations rather than simply dumping information on them.
WEBINAR 14 — How Experienced Agents Develop Blind Spots
A session tailored for established agents that challenges "autopilot" habits, familiarity, and overconfidence by showing how to deliberately reflect on and refine years of experience.
WEBINAR 15 — Build a Business People Want to Refer
This presentation connects professional development with business development, showing how executing high-level transaction competence directly creates a highly referable client experience.
WEBINAR 16 — The Real Estate Ready™ Professional
The capstone session that synthesizes all seven practice areas of the RER™ curriculum, showing how to build a unified foundation for being ready to represent, perform, and grow.
